URTH Filters – First Impressions

INTRODUCTION

In late 2020, GOBE re-branded its products to URTH and introduced many new products to the range.

This isn’t really a “first impressions” post about URTH Filters, as we’ve been using the GOBE brand for several years now and have written several reviews about their products. However, as they have released new products and packaging with the re-branding, we thought we’d do a “first impressions” post of URTH filters.

As mentioned in other posts, we’ve always been impressed by their commitment to the environment. Every purchase funds tree planting in areas affected by severe deforestation — revitalising ecosystems and empowering local communities. Being very mindful of the environment and doing ‘our bit’ was a big plus for us. In addition, their products have always been competitively priced. URTH is an Australian company (as are we), so it was great to be supporting a local company, as well as one that cares about our planet.

URTH produces a range of UV, CPL (Circular Polariser), ND Filters (fixed and variable), Filter Kits, Cleaning Kits, Lens Adapters, and Effects Filters. In 2020, they also released 100mm & 75mm Square ND Filters, and in 2021 a 100mm & 75mm Square Filter Holder, ND Grads, a Reverse ND Grad, and a  Center ND8 Grad. Their latest additions to the product range have been the Arkose Modular 20L backpack, Norite Modular 24L backpack (both of which can accommodate a separate camera insert), Core Camera Strap, Mantle Camera Strap, and a small range of circular Magnetic Filters.

They released the circular screw-in filters in every filter thread size from 37mm to 95mm, and up to 127mm for the UV & CPL Plus filters. The new URTH brand has been launched with mid-grey packaging designated with the Plus quality level, while the magnetic filters have black packaging but are still Plus quality. The Plus quality is their premium range.

Above: The Magnetic Filter range with the Plus quality packaging

QUALITY LEVELS

If you’ve previously used the Gobe range of filters, below is the difference in the quality levels compared to the Urth filters –

GOBE Filters

Entry Level ▲ – This level of GOBE filter is great for beginners but passionate photographers. The filter features Japanese optics + GOBE’s 12-layer multi-resistant coating.

Mid Level ▲▲ – This level of GOBE filter is great for aspiring professional photographers. The filter features Japanese optics + GOBE’s 16-layer multi-resistant coating.

Pro Level (Top Level) ▲▲▲ – This level of GOBE filter is highly recommended for professional photographers. It features premium German SCHOTT B270 optical glass + GOBE’s 16-layer multi-resistant coating.

URTH FILTERS

URTH –  This quality level is produced from premium AGC Japanese glass. It has an 8-layer nano-coating. Perfect for passionate budget-minded photographers

URTH PLUS –  This quality level is produced from premium German SCHOTT B270 optical glass, and most of their filters have a 20-layer nano-coating. The UV Plus filters have 30 layers of nano-coating. Like the pro-level GOBE range, this quality is perfect for advanced amateurs and professional photographers who want premium quality. 

URTH PRO –  This quality level was only introduced in October 2025. The UV Pro is produced from AERO-C10 ionically tempered glass with CoraNano Max 34-layer nano-coating, while the C-PL and ND2-32 filters are produced using SCHOTT B270 glass and CoraNano Max 34-layer dual-side coating. Perfect for photographers who want unsurpassed quality.

THE FILTERS

For this review, we were sent the –

• Urth ND Selects Filter Kit Plus includes the ND8 (3-stop), ND64 (6-stop) and ND1000 (10-stop) filters.
• Urth Base Filter Kit Plus  includes the UV Plus and C-PL Plus filters
• Urth Soft Graduated ND8 Plus is a circular 3-stop soft graduated ND filter in the Plus quality.

As per usual, the two kits include fantastic metal lens caps that protect the filters and make them easy to carry. All filters and kits always include a filter cleaning cloth. The Graduated Filter is packaged in a circular metal can, however, this is rather large and cumbersome so we would probably transfer the filter to the appropriately sized metal lens caps for use in the field.

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THE VERDICT

The filters are extremely well-made and really feel solid. They all have a double-threaded Ultra SlimRim, which makes it possible to stack the filters while avoiding vignetting (depending on the focal length, but not recommended at wide-angle focal lengths).

Our first impressions are that URTH filters have gone to another level with their products. We’re not saying that their quality is any better than the previous GOBE range until we have thoroughly tested them, however, with the extra layers of nano-coating on the Plus quality filters, you would have to imagine they will be better quality. With the recent release of the Urth Pro Filters, albeit initially a small range, the future is looking great for photographers.

Do yourself a favour and have a look at these great filters. We’ll definitely continue to buy them for all our lenses.

RATED: HIGHLY RECOMMENDED

If you are interested in checking out some of our other GOBE/URTH product reviews, see below –

You can also check out our dedicated URTH filters page on our website by clicking here

Disclaimer:  This review is totally unbiased. As Professional Photographers we would never recommend the use of any product unless we have used the product ourselves. We always strive to give you our honest opinion in order to help you make the best choice. We did receive the product with compliments of URTH but were not paid for this review. We may also receive commissions on other links in this post.

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